Doing Social Psychology Research

Doing Social Psychology Research
Wiley-Blackwell | 2004 | ISBN: 1405108118 | 400 pages | PDF | 11 MB
This practical text introduces students to all the principal data collection methods and data analyses used in social psychology.
A student-friendly introduction to the data collection methods and data analyses used in social psychology.
Describes the principal research methods and shows how they can be applied to particular research questions.